Pop goes the pop-up ad?

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Ah, the pop-up ad – insidious marketing tool for some, vilified browser gremlin to the other 95% of internet users. Pop-up ads have long been a part of any internet browsing experience, but are they (finally) on their way out?

Learn more about the cheeky accidental origin of the pop-up as well as how changes to Google’s algorithm have affected the use and future of the pop-up at Smashing Magazine’s recent article Are Mobile Pop-Ups Dying?

 

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